Someone erroneously speaks, but you lack an immediately warranted rebuttal. Later in a quiet moment, the perfect response reveals itself. Yeah, but that ship sailed. But every once in a while, you get it right. It’s like connecting the sweet spot with a fastball. It’s like striking the perfect resonant chord on a guitar. It’s… Continue reading Charlie Was Just A Bad Thief
Month: November 2022
Good News. Consumers Are Fed Up.
Good News for small retail, 69% of Gen Z and 51% of boomers are fed up with retail giants.* That’s the finding of an ActiveCampaign survey. ActiveCampaign offers marketing services for small & medium-sized businesses (SMBs). Although the survey may include an SMB bias. My SMB’s limited empirical evidence accepts their finding. This is great… Continue reading Good News. Consumers Are Fed Up.
Lost In Translation
The online marketing magazine, The Drum, repaid a visit to an age-old problem, taking an advertising slogan global. For example, Bensi, Mercedes Benz’s advertising name for Chinese consumers, translates as “rush to your death.” The 1970s Coors slogan, “Turn it loose,” promoted its new twist-off cap translates in Spanish-speaking countries to “Drink this, and you’ll… Continue reading Lost In Translation