Archive for July, 2021

It’s a good year for custom AV

Wednesday, July 28th, 2021

Custom AV is in good shape.

Home theater system sales have spiked.
Nearly half of all installations include multiroom distribution
with 4 zones, 8 loudspeakers, which included an outdoor zone.

Outdoor Speaker System | Have more fun.
Outdoor backyard audio issues are similar to an outdoor concert.
The lack of reinforcement from indoor boundaries significantly decreases the decibel level.  Simply raising the volume can overdrive speakers, create harsh sound.

If the speakers can handle it, doubling the db level requires nearly
10 times the power.  That’s expensive.  Doubling the db level is achieved, at a lower cost, by doubling the number of speakers.
Then add a decent stout reasonably-priced amplifier.  The additional speakers deliver dynamic warmer sound even at a moderate lower volume.

Home Theater & Multiroom | Add the SandTrap
The in-wall or in-ceiling speaker is the solution for many installations.
However, speakers mounted in sheetrock create harsh sound and decrease in decibel level.  Rescue the system performance.
Add the SandTrap.  It revives the performance customers paid for.

More Money | Give them what they paid for.
Customers paid for better.  Better costs more.
Conservatively given at least 2 indoor zones plus 4 speakers in the home theater system, this adds up to at least 6 SandTrap reinforced speakers.

At $69.99 per SandTrap + $20/speaker additional labor,
that adds about $540.00 to each job.

The result sounds better.
That’s what customers paid for.

Captain Ed

Refer a custom AV dealer friend to SandTrapAudio.

Sales & Referrals

Wednesday, July 28th, 2021

I read a story by a corporate ad agency CEO.
He used wordy big-corp price-enhancing vocabulary.

For example,
he referred to his ad agency as a “demand generation agency.”
Yet his ultimate point was valid and relevant. Word-of-mouth,
a low-cost-powerful-
effectivemethod, increases sales.

It was not news to me.  In 1973 my business mentor declared,

Satisfied customers are a gold mine. Work this mine again & again.
They will generate new sales plus word-of-mouth referrals.”

With the assistance of my official
SandTrap Audio d
emand generation hat,
may I suggest generating sales and word-of-mouth
with the following?

Find a free date on your installation calendar.
Call a customer.
Set up a FREE house call.
Offer a FREE system check-up and re-calibration.
Return to your calendar and repeat.

Customers love FREE plus ….

House calls lead to questions.
Answers lead to upgrades.
Upgrades improve performance.
• Improved performance creates a happy customer.
• A happy customer generate
s referrals.

May I also suggest the SandTrap as a quick and inexpensive upgrade?
Use it to improve performance, promote your custom expertise,
and make more money.

And refer a custom AV dealer friend to
Captain Ed @

8K Magic or Hype?

Monday, July 19th, 2021

The Magic Window
Your TV screen is a flat two-dimensional magic window.  Increasing video resolution, expanding color volume, and a faster frame rate extend the magical illusion.  The best magic windows attempt to convince us the window is reality.  Does UHD 8K TV expand the magic window?

At a comfortable viewing distance, it’s hard to see the pixel difference between HDTV and UHD 4K TV.  It’s even harder to see the difference between UHD 4K and UHD 8K.  Of course, this differs with screen size.

HDR + Frame Rate
Current TV screens have nearly achieved Digital Cinema P3 color space.  HDR (high dynamic range) has opened the gateway to the next color goal of reproducing 76% of visible color — CIE REC 2020.  120Hz frame rates have also entered the scene.  120Hz is the portal to virtual and augmented reality.

Real World
How can 8K improve the magic window?
We view the world within an infinite depth of field of visual electromagnetic energy.  Our perception includes an array of physical and psychological elements.

8K Answer
Our perception is the combined result of the left-eye + right-eye + the brain.  Our brain responds to what our eyes do not see.  8K resolution adds near-invisible sensory detail.  The brain interprets broader color volume, faster frame rate, plus increased 8K video resolution, as being closer to that real-world window.  8K  is a valid step toward achieving the ultimate magic window.

Captian Ed
SandTrap Audio